11:11 Media, Paris Hilton’s media and lifestyle company, and beauty industry leader Guthy-Renker announced the establishment of a joint venture to form 11:11 Beauty.WHO: 11:11 Beauty is a company created in a joint venture between Paris Hilton's 11:11 Media and Guthy-Renker that will house beauty and wellness products inspired by and creative-directed by Hilton. Building upon the substantial success of Hilton’s licensed beauty products, this venture marks Hilton’s first foray into the industry as a majority stakeholder. The new independent company will be propelled by 11:11 Media’s massive audience reach and innovative content, community, and commerce capabilities, and by Guthy-Renker’s brand-building and deep beauty and direct marketing expertise. 11:11 Media is a global next-gen entertainment company at the center of pop culture connecting content, community, and commerce, founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021. The company spans a broad array of businesses including film, TV, audio, music, books, consumer products, and digital, with passion points around lifestyle, fashion, beauty, wellness, art, travel, and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experience, and products is the core mission of 11:11 Media.Guthy-Renker is one of the world’s largest direct marketing companies, with a 30+ year history of creating high-quality consumer products across beauty, health, and wellness, and backed by best-in-class direct-to-consumer marketing strategies.WHY: Hilton has been a trailblazer and cultural force in the beauty industry for over two decades.